Dark side of Technology video Movie Review Example | Topics and Well Written Essays - 500 words

Dark side of Technology video - Movie Review Example He also looks at nuclear bomb development and how this technology has developed over the past years as well as the problems arising from it. He finally highlights the effects of global warming, which are mainly caused by development of technology and the impact it can have on the future of the human race. I agree with his position mainly because of the possibilities that he cites according to various categories of technological tribulations. According to the video clip, the speaker talks about the possibility of deadly viruses being converted into weapons and this is becoming an ever-increasing threat with development of technology. The fact that the genomes of these viruses are easily available on the internet is a threat in itself because it takes a simple download button and one has the core component of creating this virus. The sequences of deadly virus genomes such as anthrax are readily available on the internet and this itself makes the internet an open source of unlimited threat. Technology also has seen the improvement of research methods and the possibility of the creation of a super virus that has the potential of wiping out the human race. It should be noted that this problem cannot be overlooked. Nuclear energy has also seen a major improvement in technology in recent times especially in the area of nuclear weapons production. The latest technology, whereby, laser beams are used to enrich uranium has the po tential to be developed in the coming years such that it will be inexpensive thus making it accessible to many countries. One can only wonder what would happen if a majority of countries had nuclear weapons and a world war happens to break out. That thought is enough to provoke the thought of the possibility of human extinction. The other negative effect of technology development in the form of global warming has seen the rise of sea levels and in the near future, there will be a possibility of dry land being immersed in water

Marketing Plan for Polo Ralph Lauren Research Paper

Marketing Plan for Polo Ralph Lauren - Research Paper Example Luxury goods companies like Polo Ralph Lauren (RL) know the value of advertising in lifestyle magazines even if many who read it are not buying from exclusive advertisers. These so-called non-users of the luxury products advertised represent a key audience who may not be able to buy the product now, but would at least know what it is and feels aspirational towards it, so that those who buy know that others think very positively about it. The role of promotions is along similar lines: it helps increase awareness of the product image among key customers and non-customers alike. If sufficiently attractive in the form of sales discounts through alternative distribution and selling channels, promotions can drive increased traffic through the stores, so that those who could not afford the product may be able to do try it out, which accelerates an increase in the brand's aspirational value that may lead to higher sales in the future.2 Developing an integrated marketing communications (IMC) plan for RL's fragrances is a strategic and dynamic process3 that requires knowing the corporate and brand mission, values, and needs to "create resonance and consonance in terms of brand identity".4 Knowledge of the corporate and brand strategies is crucial to establish the solid foundations on which the IMC plan must stand to "deliver clarity, consistency, and maximum impact".5 Polo Ralph Lauren's over-all brand strategies, missions, values, and needs are... These ten keywords and phrases summarize the brand boundaries for the IMC plan being drafted for fragrances, which is the object of this report. In addition, the following strategies7 and the competitive analysis (see Tables 1 to 3) summarized in the next section provide key information for developing the IMC plan: 1. Grow share of fragrances from 8.32% (2006) to 10% of revenues in 2007 by generating sales of $604 million, up from $441 million. 2. Drive traffic to new stores by targeting the youth and under-40 markets in Europe, Asia, and the U.S. to maintain at least 15% contribution to total revenues from this growing market. 3. Grow European (14% of total) and Asian (13% of total) markets by 14% in 2007. 4. Increase traffic to award-winning8 e-commerce site Polo.com by 14% from 1.6 million visitors monthly and 800,000 buying customers annually in 2006. Fragrance is an emotion. It is more than toothpaste, more than breakfast cereal. It must be advertised to bring out passion and emotion. The advertising and promotion plans should be consistent with these corporate and brand strategies and reflect Message and Planning Integration.9 Communication messages must use the same tone, product benefits, brand character, logo, theme line, etc. across all channels of communications. Communication efficiency must be maximized by integrating the messages and the multiple marketing communications channels used to deliver them. An integrated advertising and promotional campaign makes the purchase decision process easier if based on a deep understanding of aspirational needs and wants as consumers put these messages together and form