Is Modern Day Media Deceitful Essay - 1046 Words

Modern day media is deceitful in a number of ways - stories about politicians can be easily fabricated, exaggerations about celebrities are all too common, and more often than not news reports are negative, fear-inducing stories. Perhaps the most deceiving of all is the sexual content that appears far too frequently. Sexual content in the media includes but is not limited to kissing, nudity, provocative clothing, sexual innuendos, suggestive language and of course any portrayal of the act of sexual intercourse itself. It is often shown to have no consequences, which can undoubtedly be misleading. Sexual content in the media - including television, movies, magazines, music, video games, advertisements - is detrimental to society and†¦show more content†¦Although video games may be more easily monitored by parents, in circumstances where that is not possible, being exposed to this type of sexualization is particularly damaging to the mindsets of children. Young girls can likel y be influenced by this kind of sexualization, feeling that they must dress or act in similar ways to these video game characters in order to impress, seduce or pursue a partner. Similarly, young heterosexual boys are likely to look to these fictional women as future comparisons for when they go out into the dating world. According to a study by the Kaiser Family Foundation, â€Å"most children aged 11 to 13 and some children aged 8 to 10 understood the sexual content, even the jokes and innuendoes about sex.† Obviously, children as young as eight years old should in no way be already able to understand the kinds of sexual jokes and innuendos that grown adults partake in telling and sharing. An eight-year-old that is not exposed to sexual content in the media is probably more likely to be concerned with more important things such as their education, family life, and just playing on the playground even. 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Journal Of Advanced Biotechnology Research -Myassignmenthelp.Com

Question: Discuss About The Journal Of Advanced Biotechnology Research? Answer: Introduction Supply Chain Management is an important part of the business and is crucial for its success and customers satisfaction. Lean Manufacturing principles are the essential elements in the supply chain. With the help of these principles companies are able to create high valued products with the help of fewer resources of time, materials and with fewer errors. So, these principles would be applied to Bega Cheese Limited which is a wholly owned and operated Australian cheese and dairy company. It is headquartered at Bega Valley in New South Wales. It was established in 1899. With the help of its product design and manufacturing processes, it is able to produce and distribute its products to consumers in more than fifty countries around the world including Australia (Business Chief, 2018). The manufacturing design and production of Bega Cheese Limited consists of procurement of pastures in the form of raw material. The company produces fresh dairy products with the help of Artificial Insemination. The last stage of supply chain is the processing and distribution of dairy products through subcontracted marketing (PWC, 2011). So, in this report, the product design of Bega Cheese Limited would be analyzed along with the literature review of the theories of lean manufacturing and process management. The above management principles would be implemented to eliminate wastages from the operations of the company to make it cost effective. Literature Review According to Adriana and Ioana (2014) process management refers to alignment of the processes with the goals and objectives of the organization. It also indicates the application of the process design and establishment of the process measurement systems which align with the goals of the organization. It also comprises of various automated systems including work flow and ERP systems introduced to make the processes easier and less dependable on the human resources. Thus in Bega Cheese there are three stages of product design and manufacturing viz. pre-production, production and processing and distribution. The pre-production stage refers to the procurement of the pastures or feed for the cows which consists of 30% of the total expenditure. The dairy industry is focused on the technology of Artificial Insemination (AI). It is observed that with the help of AI, the cows generate 1000 liters of more milk per year. The second stage comprises of production of fresh milk which amounted to 2, 38,156 tons in FY2016 thereby reporting an increase of 5.9 % from the previous year (Bega Cheese Limited, 2016). The third stage comprises of processing and distribution. In the domestic market, the dairy products move mainly through three supply networks viz supermarkets, the route trade and food service channels. The supermarket channels includes major supermarkets, smaller chains and independent stores which represent the biggest and developing channel of distribution while the route trade comprising of convenience stores is the second largest distribution channel for dairy production. While the food service channel is the third biggest distribution channel consisting of caterers, restaurants and fast food outlets (Muehlhoff, Bennett and MacMahon, 2013). Lean manufacturing or lean production is a systematic method to reduce the wastage arising out of manufacturing systems without sacrificing the productivity. Lean Manufacturing focuses on eliminating the processes which does not add worth to the manufacturing or product designing process. According to Vignesh and Kumar (2015) lean management takes care of the wastages arising in transport, inventory, motion, overproduction, over processing and defects in the dairy industry. This can be achieved through planning a simple manufacturing system and improving it on continuous basis. Thus the concept of process management and lean manufacturing assist in providing higher quality with low cost of production. Main Factors influencing the Manufacturing Process Design in Bega Cheese Limited The manufacturing process of cheese consists of three stages, viz. pre-production, production of fresh milk and processing and distribution of cheese to wholesalers and retailers. It also comprises of exporting it to more than 50 countries. There are various factors influencing the manufacturing process design in Bega Cheese Limited. The foremost component in the manufacturing process of cheese is raw materials i.e. pasture which comprise of 30% of the total cost of production (Dairy Australia, 2018). The cost of agricultural inputs such as pasture for the feeding of the cows represents a high share of the total costs of the firms operating in the dairy industry. Pastures help in maximizing the production of milk which in turn is used for manufacturing other dairy products. Fertilizer is an important output to support the growth of pastures which comprise of 10% of the total cost of production. Besides this, the characteristics of raw materials such as their bulkiness and high perishability are crucial elements to govern the manufacturing process design of the company. Most of the manufacturing centers of Bega Cheese Limited tend to locate near the local dairy farms for easy accessibility of raw milk supply. Another important component of production of cheese is milk. Due to less availability of milk, there has been an effect on the production of cheese. Also, there has been a noticeable move of the consumer preference from cheddar to non cheddar cheese. The dairy industry is mainly focused on genetic progress. The Artificial Insemination (AI) is widely used to increase the production of milk. The consumption of milk and cheese regulate the prices and manufacturing of the dairy products. Also, there are various risks affecting the manufacturing process design of Bega Cheese Limited. The internal risk comprise of Supply or Commercial Risks. It is the risk amounting to the risk of relationship failing or succeeding depending upon the loss of key supervisory resulting in business interruption or appointment of competent managerial personnel resulting in efficient production (Gitau, 2013). The operational risk pertains to the risk of human mistakes or carelessness which obstructs the supply chain. It includes the product design mistakes, risk of employee practices and interruptions in the manufacturing process. It is essential for the suppliers of milk to have enough capacity and safety in terms of collection and storage of milk. Due to lack of chilling and cooling centers, there is an increase in the storage cost and decline in the milk quality (Tamime, 2017). The strategic risks comprises of risk of plan failures such as imperfection of marketing and business strategy leading to failure in the execution of processes (Australian Water Recycling Centre of Excellence, 2014). For manufacturing of cheese, cows are milked two times a day and it can be stored in the refrigerators for not more than 48 hours. It increases the milk handling and storage costs leading to financial and performance loss. The technical risks pertain to the breakdown or failure in the operation of machinery or equipment. It affects the execution of processes relating to manufacturing or infrastructure. Degraded infrastructure for collection and storage of milk will influence the manufacturing process of cheese in the company. The lack of proper tools and techniques for milk storage will intensify the food safety and spoilage risks. The manufacturing process of cheese is affected by lack of an efficient refrigeration system for storage of milk. Long distances of transportation and insufficient chilling facilities affect the acquiring costs along with adversely affecting the quality of milk (Yazdaninasab and Sabaghi, 2016). The external risks affecting the manufacturing process design pertains to the risk of supplier and logistic failures. The risk of withdrawal of the suppliers of raw materials and disagreement on the payment terms can lead to disruption in the supply of raw material which can lead to disturbance in the production processes and finally on the revenue. The environmental risks comprise of natural disasters affecting the manufacturing process design of Bega Cheese Limited. It is one of the significant factors affecting the manufacturing product design of the dairy industry. The production of milk is affected by the season. Animals produce more milk in the spring season when the fields are lush whereas it reduces in the autumn and winter seasons. In order to avoid this problem, the farmers have to compensate with feed supplement to ensure that the production is carried out evenly throughout the year. Similarly, the quality of milk is also affected during the dry season. In the spring seasons, cows produce more milk with good quality as compared to winter and autumn seasons. Other important factors affecting the manufacturing and distribution processes are bad weather and volcanic eruptions. They cause delay in the manufacturing process including the transportation thereby increasing the transport, labor and opportunity costs. As milk and cheese are perishable products, delivery on time is crucial to meet the needs of the consumers. Due to the natural disasters, delays in the manufacturing and transportation processes may lead to spoilage of the product and rejections by the customers (Bajrami et al.,2017). The complexity of legal liabilities is yet another factor affecting the manufacturing process of Bega Cheese Limited. The European Union health and safety regulations affect the procurement and supply of milk for the manufacturing of cheese. These regulations test the quality of milk. If it fails to meet the safety standards, then it cant be moved further for production of cheese. The high cost of safety processes to meet the safety regulations will increase the pressure on margins, cost and efficiency of manufacturing processes (Schirone, Visciano, Tofalo and Suzzi, 2017). Reduction in the supplier base is another problem affecting the manufacturing processes of the company. It leads of shortage of the availability of raw materials such as milk which will finally lead to decrease in the production of cheese. Due to financial risks, the company faces the problem of fluctuating milk prices. It leads to less availability of milk to produce the cheese. The company has to pay more prices for their milk and it significantly affects the cost structure of the company. The shortage of skilled labor also affects the manufacturing process of Bega Cheese Limited. Due to high labor turnover ratio and exit of the skilled work force, the production of cheese is affected to a great extent. Moreover, the training and recruitment expenses of labor also affect the company financially. While automation may assist to fill the labor gap, humans will still be required by the company for their unique capability of problem solving, analyzing the issues and managing the outputs (Elms and Low, 2013). High competition also affects the manufacturing processes indirectly. To mitigate the global competition, the company has to introduce more efficiency and effectiveness in the manufacturing process. According to Australian Competition and Consumer Commission (n.d.) the factors affecting the manufacturing processes are inefficiency of the processing plants to produce more goods. Also, there is lack of transparency or accountability in pricing and the processors are unable to negotiate with the farmers thereby causing disruption in the supply of milk for the production of cheese. Another constraint in the development of the manufacturing process is low productivity of the animals to produce milk. There has been a decline in the contribution of the animals to yield milk in the recent years. Also, machine milking of these animals was not practiced till recent times. The challenges faced by the manufacturing processes in Bega Cheese Limited are lower quality and lack of infrastructure. Although the produced milk is reasonably hygienic but there is lack of infrastructure for handling it. There is inefficiency of cold storage and inappropriate arrangements to obtain quality milk from the producers. Furthermore, the milk produced from the buffaloes has different constituents from that produced from cows. So, technologies developed to manufacture the dairy products from cows milk cannot be implemented to buffalos milk without effective modifications (Guth, 2017). Additionally, with the changes in the target markets, there is a need to modify the manufacturing processes accordingly. With the increase in the life expectancy, number of older population has increased, so there is an increasing demand for special nutritional products. With the growing automation and changing methods of cooking in the kitchens, there is a need for manufacturing new and innovative dairy products to match the needs of the changing demands of the consumers (Bhattacharya, 2014). With the increasing awareness about the safety and hygiene of the products, the quality has to be maintained along with the price. Also, a remarkable growth has been projected for the convenience foods by the analysts. With the increasing awareness about the health, consumers are demanding for products which have high nutritional value but are low in fat. So, the manufacturing processes are to be modified accordingly. Also, the urban customers are demanding products with longer shelf life. All these trends indicate that the manufacturing processes of the dairy products demand innovations in their manufacturing styles (Kurajdova and Petrovicova, 2015). Appropriate training of the human resources is necessary for up gradation of the manufacturing processes according to the changing trends of the market. Besides this, Bega Cheese is facing certain challenges in the production of cheese and other dairy products such as implementation of cost effective and modern technologies to manufacture good quality products , diversification of the range of products , improvement and up gradation of the useful life of the products, evolution of proper systems of packaging, arrangements for storage, certifications of food safety, transportation and preservation of the food products sent for sale, government legislations, proper disposal of industrial waste, efficient management of resources and energy and customer services . Elimination of Wasteful Processes for Cost Reduction by Applying Lean Manufacturing Principles According to Manzouri et al. (2014) the lean management process consists of quality development, process focus, continuous improvement, value stream management and worker empowerment. The goal of lean management principle is to fulfill the consumer to the fullest through elimination of wastage in the production processes. Reduction of wastages can be considered in the human resources, production design processes, distribution and inventory procurement and storage sections. The Lean management principles can be divided into six areas viz process and equipment, manufacturing, planning and control, human resources, product design and customer and supplier relationships. Thus lean management principles comprise of problem identification, analysis to the cause of problems and resolving the identified problems. Bega Cheese Limited should implement principles such as Just In Time (JIT) which will help the company to procure as much resources which are needed. It will help in reduction of wastage of financial as well as material resources. As the company will purchase only the required resources when needed, less inventory will be kept idle in the warehouses thereby reducing the cost of production (Sathiyabama and Dasan, 2013). The number of resources should be kept as minimum as possible. For example, the number of suppliers should be less and stable. Bulk purchases should be procured from the suppliers so that the raw materials can be purchased at low prices thereby increasing cost effectiveness. Also, it can adopt other techniques such as Total Quality Management (TQM) which is a management approach to improve the processes, production, services and the overall work culture of the organization. By following this principle, the members of Bega Cheese can participate in upgrading the production processes by using strategy data and effective communication to integrate quality discipline into the undertakings and values of the organization (Malathi and Prasad, 2017). This approach is customer focused, process centered, needs involvement of the employees and a fact based decision making method to improve the supply chain of the company. Another method of lean management principles is Total Productive Maintenance (TPM) which is a holistic approach to equipment maintenance to accomplish the desired production. It emphasizes on no breakdowns of machinery, focuses to enhance the efficiency of the machinery along with valuing a safe working environment. It aims at proactive and preventive maintenance of machinery to increase its operational efficiency. Thus, the implementation program of TPM in Bega Cheese shall ensure the shared accountability and greater involvement for equipment maintenance by the plant floor workers. It can help in improving the productivity by increasing the up time; reduce cycling times and eliminating defects in the machinery (Madanhire and Mbohwa, 2015). The members in the supply chain should implement the lean principles to improve their internal activities in the first place. They should apply these principles to improve the product quality and reduce the procurement and transportation costs. They should further generalize these developments in all levels of the supply chain. Thus all the methods and procedures should be applied on the basis of overall supply chain benefits. The management of Bega Cheese should cultivate systematic thinking to improve the manufacturing processes such as improving the genetic development and preservation of the nationally important breeds through selective breeding in their domestic areas to increase the milk production capacity and draught ability (Hartman, 2015). Through genetic developments in the tolerance power, disease and pest resistance in higher yielding animals and pasture management can enhance the milk yielding capacity in the animals. The company needs introduce improvements in its productivity by reinforcing the use of frozen semen technology, embryo transfer technology and cloning of embryos through biotechnology. Additionally, the company should adopt benchmarking best practices by innovating new technologies to produce products which meet the changing demands of the customers. To address this, research and development interventions and newer developments in the dairy processing areas can be utilized to enhance the processes for production of traditional milk products. According to Garnier, Valence and Mounier (2017) in order to resolve the problems related to contamination of dairy products and to increase their shelf life, technologies such as air filtration and decontamination systems, inactivation treatments, controlling of temperature and modified atmosphere packaging should be adopted by the company to increase the productivity and to cater to the changing needs of the customers. Besides this, an energy cost is a crucial aspect in determination of production cost. It can be reduced by adopting non-conventional sources of energy such as heat pumps, condensate recovery systems and regeneration. Thus the adoption of the lean management principles can certainly improve the performance of the company (Arslankayaa and Atay, 2015). Conclusion Thus to conclude, it can be said that the ultimate goal of lean management principles is to eliminate wastage and increase the productivity of the manufacturing processes. To implement this, the bench marketing of the best industrial practices should be done by providing the training courses and developing adequate skills and expertise among the human resources of the company. Also, conducting regular meetings of the people involved in supply chain to enable effective decision making .These endeavors will make the employees feel accountable for the activities which will minimize system failures. Implementation of proper IT infrastructure is crucial to help in forecasting demands, developing standard products and decreasing human errors pertaining to the manufacturing and packing processes. References Adriana, M. and Ioana, A. (2014) The Traceability Study in the Process of Manufacturing the Cheese with Romano Hard Paste. Management of Sustainable Development. 6(2), pp. 75-77. Arslankayaa, S. and Atay, H. (2015) Maintenance management and lean manufacturing practices in a firm which produces dairy products. Procedia - Social and Behavioral Sciences .207 (2015), pp. 214 224. Australian Competition and Consumer Commission (n.d.) The Australian dairy industry [online] Available from: https://www.accc.gov.au/system/files/Farmer%2520Power_0.pdf [Accessed 20th March, 2018]. Australian Water Recycling Centre of Excellence (2014) Managing the Long Term Impact of Water Recycling on Irrigated Dairy Farms: The Bega Cheese Case Study [online] Available from: https://vuir.vu.edu.au/32266/1/Bega%2BIntegrated%2BReport%2B-%2BFINAL.pdf [Accessed 20th March, 2018]. Bajrami, E., Wailes, E.J., Dixon, B.L., Musliu, A. and Morat, A.D. (2017) Factors affecting the technical efficiency of dairy farms in Kosovo. Journal of Central European Agriculture. 18(4), pp.823-840. Bega Cheese Limited (2016) Annual Report 2016 [online] Available from: https://www.begacheese.com.au/wp-content/uploads/2012/10/00-Bega-Cheese-2016-Annual-Report_interactive.pdf [Accessed 20th March, 2018]. Bhattacharya, S.(2014) Conventional and Advanced Food Processing Technologies. John Wiley Sons. Business Chief (2018) Bega Cheese Ltd [online] Available from: https://anz.businesschief.com/company/29/Bega-Cheese-Ltd [Accessed 20th March, 2018]. Dairy Australia (2018) Production summary [online] Available from: https://www.dairyaustralia.com.au/industry/production-and-sales/production-summary [Accessed 20th March, 2018]. Elms, D.K. and Low, P. (2013) Global Value Chains in a Changing World. World Trade Organization. Garnier , L. , Valence , F. and Mounier. J. (2017) Review Diversity and Control of Spoilage Fungi in Dairy Products: An Update. Microorganisms .5(42), pp. 1-33. Gitau , K.J.(2013) Factors Influencing Milk Production Among Small Scale Dairy Farmers in Mirangine in Nyandarua County and Mauche in Nakuru County, Kenya [online] Available from: https://erepository.uonbi.ac.ke/bitstream/handle/11295/60135/Gitau_Factors%20influencing%20milk%20production.pdf?sequence=3 [Accessed 21st March, 2018]. Guth, M. ( 2017) Determinants of milk production in FADN dairy farms in the regions of the European Union with predominance of intensive production in 20111. Management. 20(2),pp. 473-486. Hartman, B.(2015) The Lean Farm: How to Minimize Waste, Increase Efficiency, and Maximize Value and Profits with Less Work. Chelsea Green Publishing. Kurajdova, K. and Petrovicova, J.T. (2015) Literature Review on Factors Influencing Milk Purchase Behaviour. International Review of Management and Marketing. 5( 1), pp.9-25. Madanhire , I. and Mbohwa, C.(2015) Maintenance Technology Tools to Improve Plant Availability for Dairy Industry: Case Study. Proceedings of the World Congress on Engineering 2015. [online] Available from: https://www.iaeng.org/publication/WCE2015/WCE2015_pp933-938.pdf [Accessed 21st March, 2018]. Malathi,G. and Prasad, R.S.R.(2017) Total Quality Management in Indian Dairy Industry (A Comparative Study on Select Units in Dairy Industry). IOSR Journal of Business and Management (IOSR-JBM).19(6), pp. 13-17. Manzouri, M., Rahman, M.N.A., Zain, C.R.C.M. and Jamsari, E.A. (2014) Increasing Production and Eliminating Waste through Lean Tools and Techniques for Halal Food Companies. Sustainability. 2014(6), pp. 9179-9204. Muehlhoff, E. , Bennett , A. and MacMahon , D.(2013)Milk and Dairy Products in Human Nutrition .Food and Agriculture Organization of the United Nations. PWC (2011) The supply chain and major stakeholders [online] Available from: https://www.pwc.com.au/industry/agribusiness/assets/australian-dairy-industry-nov11.pdf [Accessed 20th March, 2018]. Sathiyabama, C. N. and Dasan, P. (2013) Optimum Resource Allocation and Eliminating Waste Inside the Food Industry. Central European Business Review. 2(2),pp. 31-44. Schirone, M., Visciano, P. , Tofalo, R. and Suzzi, G. (2017) Biological Hazards in Food. Frontiers Media SA. Tamime, A.Y.(2017) Microbial Toxins in Dairy Products. John Wiley Sons. Vignesh, J. and Kumar, V.B.(2015) Implementing of Lean Manufacturing Tool In Dairy Industry: A Review. International Journal of Innovative Research in Science, Engineering and Technology. 4(3),pp. 50-54. Yazdaninasab, A. and Sabaghi, M.A.(2016)Factors affecting the dairy industry's products export in Iran. International Journal of Advanced Biotechnology and Research (IJBR).7(4), pp. 26-30.